Tips for Great Logo Design


Your logo is the visual symbol of your brand. The main element of your logo design–you must to love it! Don’t be afraid to ask for tweaks or different variations until you are completely satisfied. Whether starting a new business or updating your current branding, take into consideration the following design tips for the best logo design.

The reasons for simplicity are many. Trying to cram too much into a logo will make it look cluttered and confusing. Many times logos need to be printed or viewed at small sizes, and logos with too much going on will be difficult to understand. Avoid photographs or images that include text or lots of fine detail as these lose clarity when used at small dimensions. Try to stick to one, simple shape or symbol for the maximum clarity. A well-designed logo should look great in black and white and at small sizes, without losing its detail.

Don't mess up a good design by applying special effects such as drop shadows or bevels. These effects can quickly be become lost across devices and at smaller sizes, and can reduce the effectiveness of an otherwise great looking logo.

Certain colors can convey meaning to the viewer, although color can also be quite subjective. Soft pastel shades traditionally being chosen in the beauty and health industries, while bright colors are choses by those that want to make a bold impression. For example, orange and yellow may produce a feeling of fun and energy, while blue and gray inspire trust. Regardless of what colors you decide to go with, I recommend is using solid colors rather than shading and gradients.

This goes back to keeping it simple. Your logo needs to look great at a variety of different dimensions…everything from billboard size to a tiny social media box. A professionally created vector logo will scale properly to any size required without loss of resolution. Logos really should be created as vector art only (.eps, .ai, or .cdr) using a program such as Adobe Illustrator to avoid future problems.

By Diane Foley, Owner, Creative Director, The Visual Sense